Where To Start with Designs and More
How Point of Sale Displays Differ from Each
Retail marketing is already an industry and this requires long years of experience and extensive knowledge that utilizes proven techniques. By being able to understand your customer’s pattern inside the store and knowing which in that trip touch points may be used in triggering emotional reaction, retailers are making the most of their layout.
Whether you believe it or not, a big number of stores nowadays depend mostly on point of sale display stands. As a matter of fact, this is intentionally done to encourage people make impulse purchases. It’s that some of it works while others need some tweaks. Here is a brief overview of the top 3 common POS display units that various marketers are using their stores.
FSDU – this is an abbreviation of Free Standing Display Units that are strategically positioned to the key parts of the customer’s journey inside the shop. These are especially useful when promoting limited edition products or short term offers. Due to the fact that it isn’t free standing, they can be easily assembled and disassembled.
Usually, these are redesigned depending on the season or promo being run and ensure that it looks interesting in the eyes and exciting. It is positioned often to store where it can grab the most attention which is none other than the entrance.
CDU – this basically means Countertop Display Units and as what the name suggests, it is positioned on top of counters to possibly encourage impulse purchases before customers finally make a purchase. Since they’re relatively small and the counter is often a noisy area filled with varying products that compete for attention, CDUs are made in an eye-catching and original way.
Cutouts are regularly used and they have strong branding to be able to alert the customers to the merchandise they impulsively buy including chewing gums, chocolate bars etc.
Wobblers – these are used in major supermarkets and put on at shelf level in order to trigger customer’s impulse buying. If you wish to trigger an emotional response from customers, then it can be used to offer inspiration or based.
These are just the top 3 point of sale display items; it is pretty obvious that there are still more types of it that are globally used and each are more creative than the last. Apart from that, they are thinking thoroughly on how they will use and place it strategically on their store as shoppers become savvier nowadays. POS marketing is more on creating theatre within the store and knowing what is going to trigger buying response from customers and at the same time, new ideas are being tried by top retailers and by their POS agencies.